Ideas on segmentation metrics (part one)
What you measure is what you get
If you are like me and live and breath IT or IT security, the above statement probably does not ring a bell and you don’t realize the source of this. It is from a person called Robert. S. Kaplan who developed something you may have heard of, the balanced scorecard.
I will not dig into economics, because we are not in business school, but the essence of the scorecard is that you need metrics on which you can measure success or failure to be successful or be able to reach your objectives.